Digital Marketing Certificate®

5/3

Code Date Venue Fees Registration
5/3 14 - 18 Oct Cairo 1600 USD Register Now
5/3 27 - 31 Jan 2019 Cairo 1600 USD Register Now

Introduction
Digital marketing has been modified more in the last two years than ever. Most experienced marketing professionals need help in steering and overcoming the difficulties of Digital or Internet marketing. Assimilating the marketing techniques with modern technology is essential for all businesses nowadays, because with all the appropriate skills, both organizations and individuals will then have the capability to create successful online marketing strategies.
Generally, Internet has indeed changed the way the people shop and inevitably conduct business. The certificate in ‘Digital Marketing’ program is designed to introduce participants to the world of multi-channel marketing, and provide them with the advanced technical skills and marketing savvy needed to classify, engage, and develop unprecedented relationships with unbiased consumers in a digital environment.

Course Objectives
  • Know how to see the big picture
  • Develop a risk management strategy
  • Know how to practice financial literacy
  • Develop critical thinking
  • Practice management acumen
  • Find key financial levers

Course Modules
Module 1: Definition of Digital Marketing - SWOT Analysis
  • Strength 
  • Weaknesses 
  • Opportunities 
  • Threats 
  • Case Study 
  • Module Two: Review Questions
Module 2: Marketing Research
  • Consume All Media
  • Find the Right Price 
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Stud
  • Module Three: Review Questions 
 Module 3: Real Time Marketing
  • Dynamic Content 
  • Engagement Builds Followers
  • Constant Readiness
  • The Time, the Place, the Media
  • Case Study
  • Module Four: Review Questions
Module 4: Brand Management
  • Every Interaction Counts
  • Consistent Through all Media 
  • Unique Qualities 
  • Needs to be Actively Managed 
  • Case Study 
  • Module Five: Review Questions 
Module 5: Social Media (I)
  • You Are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Module Six: Review Question 
Module 6: Social Media (II)
  • Content is King
  • Blog and Interact
  • Webinars
  • Constant Monitoring
  • Case Study
  • Module Seven: Review Questions 
Module 7: SEO Basics
  • Relevant and Original Content
  • Keywords
  • Value Proposition
  • Linking
  • Case Study
  • Module Eight: Review Questions 
Module 8: Website Characteristics
  • SEO Optimization
  • Landing Page
  • Analytics
  • Mobile and Tablet Friendly
  • Case Study
  • Module Nine: Review Questions
 Module 9: Capturing Leads
  • Lead Management and Generation 
  • Give Something Away
  • Quality vs. Quantity 
  • Capture Repeat Customers
  • Case Study
  • Module Ten: Review Questions
Module 10: Campaign Characteristics
  • Tailored for Your Audience 
  • Use Powerful Words 
  • The 4 W’s of a Campaign 
  • Monitor and Tweak 
  • Case Study 
  • Module Eleven: Review Questions
Course Details
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