In this advanced training course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision. You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets.
Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners
What Is The Training Course Objectives?
Understand the essential tools and required skills for strength and weakness points competitor analysis
Learn the developing methods in market analysis, competitive products
Broaden the capability in refinement of polices, terms and conditions
Maintain suitable strategies to increase their company efficacy and effectiveness in competition
Generate development possibilities for the future
What Is The Training Course Curriculum?
Analysis of Market and Competition
Identify the most attracting market
Markets partitions into sectors and markets
Analysis of needs in target market
Costumer analysis in target markets
Competition analysis and the effecting power
Case study (I)
Comparative Analysis of Competitive Companies at Target Market
General analysis of current situation and positioning
Management and production
Research and development
Analysis of position, and market share
Strategies analysis and competition methods
Competitors’ Product Analysis within the Target Market
Identify product positioning in the market
Consumers needs and desires of satisfaction
Analysis of the current and future requests,
Know consumer behaviours
Record financial abilities
Case study (II)
Analysis of Product Life Cycle
Information sources about positions and strategies