Basic Selling Skills


Code Date Venue Fees Registration
5/80 20 - 24 Jan Cairo 2950 USD Register Now

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.

This training course will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Your participants will become more confident, handle objections, and learning how to be a great closer.

Course Objectives
  • Understand the language of sales
  • Prepare for a sales opportunity
  • Make an effective pitch
  • Handle objections
  • Seal the deal
  • Follow up on sales
  • Set sales goals
  • Manage sales data
  • Use a prospect board

Course Modules
Module 1 Understanding the Talk
  • Types of Sales
  • Common Sales Approaches
  • Glossary of Common Terms 
Module 2 Getting Prepared to Make the Call

  • Identifying Your Contact Person
  • Performing a Needs Analysis
  • Creating Potential Solutions
Module 3 Creative Openings
  • A Basic Opening for Warm Calls
  • Warming up Cold Calls
  • Using the Referral Openings
 Module 4 Making Your Pitch
  • Features and Benefits
  • Outlining Your Unique Selling Position
  • The Burning Question That Every Customer Wants Answered
Module 5 Handling Objections
  • Common Types of Objections
  • Basic Strategies
  • Advanced Strategies
Module 6 Sealing the Deal
  • Understanding When It’s Time to Close
  • Powerful Closing techniques
  • Things to Remember
Module 7 Following Up
  • Thank You Notes
  • Resolving Customer Service Issues
  • Staying in Touch
Module 8 Setting Goals
  • The Importance of Sales Goals
  • Setting SMART Goals 
Module 9 Managing Your Data
  • Choosing a System That Works for You
  • Using Computerized Systems
  • Using Manual Systems
Module 10 Using a Prospect Board
  • The Layout of a Prospect Board
  • How to Use Your Prospect Board
  • A Day in the Life of Your Board

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