Branding is the procedure by which organizations differentiate their product offerings from the whole competition. Good brand management drives business value and sustainability. Any brand is shaped when developing a distinctive name, design and package, trying to meet customer expectations about this specific offering. This training program is designed to address all the competencies needed to build a strong corporate branding and assessing its performance and perceptions in the market. It also gives an emphasis on the role of brand management in accordance to the strategic marketing process, consumer adoption process and the different types of branding strategies.
What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets.
Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners
What Are The Training Course Objectives?
Know how to see the big picture
Comprehend the discipline of brand management and how it drives the value of an organization
Develop, execute and measure an effective brand strategy
Branding Basics & Nature of Relationship
Building Successful Brands
Brand Names and Brand Extensions
Co-Branding and Corporate Branding
Manage various types of brands
Product versus corporate
B2C versus B2B
Study brand launch, rebranding and competitive defense tools
Drive corporate alignment and an organizational strategic agenda
Evaluate brand performance and construct and full brand auditory phase
Use of digital branding to manage corporate’s brand in the digital age