Why Attend This CMP Certification Course?

Many business leaders worry that becoming more "market-oriented" requires compromising mission, and they struggle to find marketing strategies that can win support while advancing their vision. In this environment, new marketing approaches are needed that can help you position your business for different markets, make the most effective decisions, and deeply engage your customers.

At this certified marketing professional course, you’ll take the next step toward becoming a strategic marketing specialist. You’ll master essential strategic marketing models—and their real-world applications. And you’ll get the strategic

marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones, integrate your strategic marketing mix elements with corporate goals and maximize the benefits of designing a marketing plan.

This CMP certification course is fully accredited by the Sales and Marketing Institute (SMI) International based in Australia. Participants who complete this course earn the eligibility to become Certified Marketing Professional and carry the title CMP® designation, a globally recognized qualification in marketing.

Enjoy the best cost for this cmp certification courses by ACAD Egypt.

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What Is The Certified Marketing Professional Training Course Methodology?

This certified marketing professional course certification methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

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Who Should Attend This Certified Marketing Professional Training Course?

Good marketing is more than just advertising and public relations. It is a vital senior-level management function that helps create, capture, and sustain value for the diverse stakeholders of the company, from the president to employees and consumers. The CMP® certification courses program takes an integrated approach that incorporates program, development, customer service, operations, and communications decisions.

Anyone whose business would benefit from strategic marketing such as:

• Marketing managers

• Directors

• Vice presidents

• Executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing.

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What Are The certified marketing professional Training Course Objectives?

Attend this fully accredited course by the Sales & Marketing Institute International (SMI) based in Australia and be qualified to receive the Certified Marketing Professional (CMP®) designation.

Whether you present programs, directly to the company or work with partners for project, this course will give you new insights to:

• Identify the best target-customer segments for your business and understand their needs and interest

• Learn the stages of the customer buying process—and generate incremental value at each stage

• Create differentiation and positioning that attract, serve and keep customers

• Efficiently target your strategic marketing campaigns to core buying influences

• Discover creative ways to apply marketing principles and practices to compete successfully in today’s environment

•  Understand the “why’s” behind the basic marketing practices

• Successfully develop and manage new product and service launches to

  increase overall market share

• Begin to think like a world-class marketer as Certified Marketing Professional (CMP®)

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What Is The CMP Certification Courses Curriculum?

Creating Customer Relationships and Value

• Marketing: Delivering Value to Customers

• Discovering Consumer Needs

• The Marketing Program: How Customer Relationships Are Built

• The Breadth and Depth of Marketing

Developing Successful Organization

• The Structure of Today's organizations

• Growth Strategies: Where Do We Want to Go?

• The Strategic Marketing Process

Scanning the Marketing Environment

• Making Responsible Decisions

• Technology's Impact on Customer Value

• Marketing Matters: Online Tracking is Big Brother

• Building your Marketing Plan

Ethical and Social Responsibility for Sustainability Marketing

• Nature and Significance of Marketing Ethics

• Four Factors Affect Ethical Marketing Behavior

• Corporate Culture and Expectations 

• Understanding Social Responsibility for Sustainable Marketing 

Understand Customer Behavior

• Consumer Purchase Decision Process and Experiance

• How Much is a Satisfied Customer Worth?

• Psychological Influences on Customer Behavior

• Consumer Perception 

Understanding Organizations as Customers 

• Measuring Organizational Markets

• Organizational Buying Objectives

• Buyer-Seller Relationships and Supply Partnerships

• The Organizational Buying Function and Process and the Buying Center

Understanding and Reaching Global Consumers and Markets 

• Marketing in a Borderless Economic World

• Economics - The Case of Protectionism

• Emergence of a Networked Global Marketspace

• Cultural Diversity

Marketing Research: From Customer Insights to Actions 

• The Challenges in Doing Good Marketing Research

• The Downside of Data Mining

• Sales Forecasting Techniques

Market Segmentation, Targeting and Positioning

• What Market Segmentation Means

• Steps in Segmenting and Targeting Markets 

• Two Approaches to Product Positioning

• Product Positioning Using Perceptual Maps

Developing New Products and Services

• New Products and Why They Succeed or Fail 

• How Applied Marketing Metrics Can Improve New-Product Performance

• The New-Product Development Process

Managing Successful Products, Services, and Brands

• Charting the Product Life Cycle 

• Three Aspects of the Product Life Cycle

• Repositioning the Product

• Branding and Brand Management

• Brand Personality and Brand Equity

Services Marketing

• The Four I's of Services

• How Consumers Purchase Services

• Customer Contact and Relationship Marketing

• Importance of Monitoring and Guarantees

• Services in the Future

Building the Price Foundation

• Price as an inducator of Value

• Price in the Marketing

• Estimating Demand

• The Importance of Controlling Costs

Arriving at The Final Price

• Demand-Oriented Pricing Approaches

• Value Lies in the Eye of the Beholder

• Cost-Oriented Pricing Approaches

• Profit-Oriented Pricing Approaches

• Competition-Oriented Pricing Approaches

Managing Marketing Channels and Supply Chains

• What is a Marketing Channel of Distribution?

• How Customers Value is Created by Intermediaries?

• Marketing Channel Channel Structure and Organization

• Marketing Channels for Consumer Products and Services

Retailing and Wholesaling

• The Value of Retailing 

• Consumer Utilities Offered by Retailing

• Retailing Strategy

• Positioning a Retail Store

• Retailing Mix

Integrated Marketing Communications and Direct Marketing

• The Promotional Elements

• Integrated Marketing Communications: Developing the Promotional Mix

• Stages of Buying Delusion

• Developing an Integrated Marketing Communications Program

• The Growth of Direct Marketing

Advertising, Sales Promotion, and Public

• Developing the Advertising Program

• Designing the Advertisement

• Different Media Alternatives 509

• Carrying Out the Advertising

Using Social Media and Mobile Marketing to Connect with Customers

• Comparing Social and Traditional Media 

• A Look at Four Important Social Media

• Integrating Social Media into Today's Marketing Strategies

• Measuring the Results of Social Media

Personal Selling and Sales Management

• Creating Customer Solutions and Value through Salespeople 

• Order-Taking Salespeople

• Order-Getting Sales-people

• Customer Sales Support Personnel

• Managing the Marketing Process

Implementing Interactive Marketing

• Creating Customer Value, Relationships, and Experiances in Marketplace 

• Online Customer behavior and Marketing Practice in Marketplace

• What Online Consumers Buy 

• Cross-Channel Consumers Buy

Pulling It All Together: The Strategic Marketing Process

• Marketing Basics: Doing What Works and Allocating Resources

• Allocating Marketing Resources Using Sales Response Functions

• The Use of Marketing Metrics in Marketing Planning 

• Marketing Planning Frameworks: The Search for Growth

The Sales and Marketing Institute International (SMI)

The Sales and Marketing Institute International (SMI) is the premiere professional body of sales and marketing practitioners in the world. Through its global network of over 10,000 members and affiliates, the SMI provides a dynamic forum for sales and marketing professionals to advance their careers through certifications, research, professional development, networking, and advocacy of the highest ethical and practice standards.
Through its global network and affiliates, SMI provides a dynamic forum for sales and marketing professionals to advance their careers through certifications, research, professional development, networking and advocacy of the highest ethical and practice standards. SMI aims to deliver world-class support to empower its members with the knowledge and skills they need to excel in the profession.

CMP® Certification

For the credibility of the profession, it is important to recognize sales professionals who have met and surpassed high standards of education, experience, knowledge, and ethical conduct. Sales and Marketing Institute International (SMI) established CMP® certification for professionals to complete in order to be able to use its professional designations. This CMP® certification involves attending accredited seminars and an assessment process.

For the credibility of the profession, it is important to recognize sales professionals who have met and surpassed high standards of education, experience, knowledge and ethical conduct. Sales and Marketing Institute International (SMI) established a sales certification for professionals to complete in order to be able to use its professional designations. This sales certification provides a standardized structure to assure maximized sales and profitability performance.

When you take the Program to earn the CMP® designation, you’ll have more than a few letter to putafter your name, you'll have validation of your expertise and knowledge of key marketing competencies.

 Course Textbooks And Web Resources

We recommend the following resources:

• A Guide to the Sales Profession’s Body of Knowledge (MBOK® Guide) - Second Edition

This edition reflects the evolving knowledge within the sales profession. It represents generally recognized good practice in the sales profession. The MBOK® Guide - Second Edition continues the tradition of excellence in the sales profession with a standard that is easy to understand and implement.

• http://smiglobal.org/resources/library-of-global-standards/

• http://smiglobal.org/resources/recommended-books/ 

Prerequisites and Skills Required

• Proven experience as an official marketing professional.

• Experience in marketing field and providing solutions based on customer needs.

• Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels.

• Excellent organizational skills.

 The CMP® designation:

• Distinguishes you as a person any buyer would want as a partner.

• Enhances your professional image.

• Recognizes you as someone who is committed to professional development.

• Announces your expertise to your employers, peers, principals and customers.

• Ensures greater sales success for you and your company.

Once you have completed this program, you'll be able to:

• Identify challenges facing today's marketing  professionals and acquire the selling skills required to meet those challenges.

• Demonstrate the tactical, strategic and self-management skills required to succeed in the marketing profession.

• Produce tangible returns by increasing your skill level and becoming a top producer.

Course Grading:

40% Attendance

60% Assignments (workshop + 2 projects)

• To pass the course and receive both SMI Certificate & APC Certificate you should:

  • Attend at least 80% of course hours.

  • Score more than 70% as a total score. 

ACAD Professional Certificate - APC

ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.