This Certification is a core certification program of the American Certification Institute and the Global Negotiation Institute. This program offers the designation of CMP (Certified Marketing Professional), CMM (Certified Marketing Manager), and CSMM (Certified Senior Marketing Manager) to candidates who demonstrate their understanding of the fundamentals of the profession through the successful completion of rigorous professional certification examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE. (MMBOK). The MMBOK is supported by six modules of study material for the CMP and six modules of study material for the CMM. This certification is accredited by the American Certification Institute - ACI, USA. Participants will receive additional certificate from ACI, besides ACAD's Professional Certificate - APC.
What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets.
Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development, Managers, and Business Owners
What Are The Training Course Objectives?
Candidates will be required to profess knowledge, skill, and ability in the following major areas of marketing management.
Explain the scope of marketing
Discuss the applicability of marketing beyond products and services
Define the evolution of the marketing concept
Contrast the product, selling, and marketing orientations that a company could take toward the marketplace
Explain a customer relationship orientation and discuss its value to an organization
Explain the importance of customer satisfaction to an organization
Define customer satisfaction
Track and measure customer satisfaction
Explain the importance of delivering customer value to an organization
Explain the relationship between customer satisfaction and customer value
Discuss the concept of the value chain in an organization
Explain the importance of strategic alliances to maximizing the value chain
Explain the importance of customer retention to an organization
Discuss the relationship between customer satisfaction, customer value and customer retention
Compute the cost of a lost customer
Compare various ways a marketing department can be organized
Define what the marketing department’s relationship should be to other departments
What Is The Training Course Curriculum?
Concepts, problems and opportunities in marketing within its competitive, political-legal, economic, social and global environments
Social responsibility and ethics
Consumer and business-to-business segmentation and positioning
Strategic marketing planning
Analysis of consumer behavior and motivation
Principles of learning, personality, perception, and group influence, with emphasis upon mass communication effects
Integrated Marketing Communication
In-depth coverage of the major communication tools used in marketing such as
Direct and Database Marketing
The evolving fields of database marketing
Learn optimal ways of developing and using a customer database to design, implement and evaluate direct, loyalty and other marketing programs
Marketing Research and Strategy
Research aids to marketing management
Nature of the research process
Planning research including problems of sampling and measurement
Experimental and non-experimental methods and techniques
Analysis of data
Decision-making by the marketing executive
Integration of all elements of the marketing program based on actual business situations
Integrated and comparative approach to international marketing management
Emphasis on the development of a competitive strategy in a global environment
Applications to both developing and industrialized markets
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.
Completion of the certification program requires completion of multiple-choice examinations for both the CMP and CMM and completion of a written and oral examination for the CSMM. The examinations are prepared by a Board of Examiners consisting of a range of Certified, Sustaining, and Educator Members within the three above Institutes/Societies.
The examination locations are determined by the individual candidates and their proctors. A proctor may be an individual who is currently an active Certified Member, or a manager, supervisor, teacher, professor, or anyone of such standing. Each proctor is determined on a case-by-case basis. ACAD Corp. and ACI wish to make it possible for every qualified candidate to complete the certification program in a convenient and timely manner.
The certification consists of two modules and an 80 question multiple-choice examination prepared from the CUSTOMER SERVICE MANAGEMENT BODY OF KNOWLEDGE (CSMBOK).