This course will give participants an advanced marketing process, plus some provocative sales skills, that they can use to seal the deal, no matter what the size of the sale. This program is accredited by Institute of Sales and Marketing Management - ISMM with 35 Professional Contact Hours.
Participants will receive additional certificate from ISMM, besides ACAD's Professional Certificate - APC.
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.
Define your market
Know the different types of marketing and ways to use them
Learn effective ways of communicating with the customer
Know how to set marketing goals and strategies
Recognize common marketing mistakes and know how to avoid them
Understand the language of sales
Prepare for a sales opportunity
Make an effective pitch
Seal the deal
Follow up on sales
Set sales goals
Manage sales data
Use a prospect board
Module 1 What is marketing? – Understanding the Talk
Module 2 Common Marketing Types (I) – Getting Prepared to Make the Call
Module 3 Common Marketing Types (II) – Creative Openings
Module 4 The Marketing Mix – Making your Pitch
Module 5 Communicating the Right Way – Handling Objections
Module 6 Customer Communications – Sealing the Deal
Module 7 Marketing Goals – Following Up
Module 8 The Marketing Funnel – Setting Goals
Module 9 Marketing Mistakes (I) – Managing Your Data
Module 10 Marketing Mistakes (II) – Using a Prospect Board
Macro and micro environments analysis
Sales team management
Territory and key account management
Sales coaching skills
Sales performance evaluation
The certificate is designed for marketing and/or sales managers and directors who have a desire to increase their team’s overall performance, productivity and profitability. This training program will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It is also directed towards managers who want to increase the value they deliver to their sales reps and organization.