Certified Sales & Marketing Professional®

Code : CSMP

This course will give participants an advanced marketing process, plus some provocative sales skills, that they can use to seal the deal, no matter what the size of the sale. This program is accredited by Institute of Sales and Marketing Management - ISMM with 35 Professional Contact Hours. 

Participants will receive additional certificate from ISMM, besides ACAD's Professional Certificate - APC.

Course Objectives
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. 
  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid them
  • Understand the language of sales
  • Prepare for a sales opportunity
  • Make an effective pitch
  • Handle objections
  • Seal the deal
  • Follow up on sales
  • Set sales goals
  • Manage sales data
  • Use a prospect board

Course Modules    
Module 1 What is marketing? – Understanding the Talk
Module 2 Common Marketing Types (I) – Getting Prepared to Make the Call
Module 3 Common Marketing Types (II) – Creative Openings
Module 4 The Marketing Mix – Making your Pitch
Module 5 Communicating the Right Way – Handling Objections
Module 6 Customer Communications – Sealing the Deal
Module 7 Marketing Goals – Following Up
Module 8 The Marketing Funnel – Setting Goals
Module 9 Marketing Mistakes (I) – Managing Your Data
Module 10 Marketing Mistakes (II) – Using a Prospect Board

Target Competencies
  • Marketing planning
  • Marketing audits
  • Macro and micro environments analysis
  • Marketing communications
  • Marketing research
  • Sales team management
  • Sales planning
  • Territory and key account management
  • Sales coaching skills
  • Sales performance evaluation

Target Audience 
The certificate is designed for marketing and/or sales managers and directors who have a desire to increase their team’s overall performance, productivity and profitability. This training program will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It is also directed towards managers who want to increase the value they deliver to their sales reps and organization. 

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