Certified Sales & Marketing Professional

Code : MS001
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Why Attend This Training Course?
This course will give participants an advanced marketing process, plus some provocative sales skills, that they can use to seal the deal, no matter what the size of the sale. This program is accredited by Institute of Sales and Marketing Management - ISMM with 35 Professional Contact Hours. Participants will receive additional certificate from ISMM, besides ACAD's Professional Certificate - APC.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development, Managers, and Business Owners

What Are The Training Course Objectives?
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today. 
  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid them
  • Understand the language of sales
  • Prepare for a sales opportunity
  • Make an effective pitch
  • Handle objections
  • Seal the deal
  • Follow up on sales
  • Set sales goals
  • Manage sales data
  • Use a prospect board

What Is The Training Course Curriculum?
Module 1 What is marketing? – Understanding the Talk
Module 2 Common Marketing Types (I) – Getting Prepared to Make the Call
Module 3 Common Marketing Types (II) – Creative Openings
Module 4 The Marketing Mix – Making your Pitch
Module 5 Communicating the Right Way – Handling Objections
Module 6 Customer Communications – Sealing the Deal
Module 7 Marketing Goals – Following Up
Module 8 The Marketing Funnel – Setting Goals
Module 9 Marketing Mistakes (I) – Managing Your Data
Module 10 Marketing Mistakes (II) – Using a Prospect Board

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

Course Location and Date

01 - 08 Nov
Cairo | Instructor-led
8 Sessions

Course Location and Date

03 - 10 Jan 2021
Cairo | Instructor-led
8 Sessions

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