In the current competitive and information-driven business environment, corporations are held to a higher standard and expected and encouraged by civil society and governments to act ethically in a manner that benefits shareholders and stakeholders As an intermediary between corporations and stakeholders, public relations professionals must recognize and address these societal pressures. This training course examines the role of public relations in successful CSR programsthrough a case study of (a senior public relations manager working in a socially responsible company). Specifically, this includes the organizational role enacted by the public relations professional and the model of practice employed by the public relations professional.
What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets.
Who Should Attend This Training Course?
This training course is designed for:
Professionals in private companies, 'NGOs', local, regional and international organizations and governments who are currently involved in CSR Communication
Public relation and employees affairs who are working in both the public and private sectors
What Is The Training Course Objectives?
Enrich the skills in finding and identifying causes of work stress and defining its type and causes
Outline why is CSR important in the public and private sectors
Recognize how public relations, CSR and corporate governance are meeting
Illustrate the evolution and revolution of CSR
Reach optimal communication outcome by implementing the 10 rules for effective CSR communication
Create competitive advantage by identifying various CSR challenges