Digital Marketing Certificate

Code : MS012
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Why Attend This Training Course?
Digital marketing has been modified more in the last two years than ever. Most experienced marketing professionals need help in steering and overcoming the difficulties of Digital or Internet marketing. Assimilating the marketing techniques with modern technology is essential for all businesses nowadays, because with all the appropriate skills, both organizations and individuals will then have the capability to create successful online marketing strategies.
Generally, Internet has indeed changed the way the people shop and inevitably conduct business. The certificate in ‘Digital Marketing’ training course is designed to introduce participants to the world of multi-channel marketing, and provide them with the advanced technical skills and marketing savvy needed to classify, engage, and develop unprecedented relationships with unbiased consumers in a digital environment.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners

What Are The Training Course Objectives?
  • Know how to see the big picture
  • Develop a risk management strategy
  • Know how to practice financial literacy
  • Develop critical thinking
  • Practice management acumen
  • Find key financial levers 

What Is The Training Course Curriculum?
Definition of Digital Marketing - SWOT Analysis
  • Strength, Weaknesses, Opportunities, and Threats         
  • Marketing Research
    • Consume all media
    • Find the right price
    • Product development and improvement
    • Identify your target audience
  • Case Study (I)
Real Time Marketing
  • Dynamic content          
  • Engagement builds followers
  • Constant readiness
  • The time, the place, the media
  • Brand management
    • Every interaction counts
    • Consistent through all media
    • Unique qualities
    • Needs to be actively managed 
  • Case study (II)
Contemporary Social Media
Social Media (I)
  • You are building a community
  • A personal touch
  • Brand champions
  • Make it easy to share
  • Case study (I)
Social Media (II)
  • Content is king
  • Blog and interact
  • Webinars
  • Constant monitoring
  • Case study (II)
SEO Basics
  • Relevant and original content
  • Keywords
  • Value proposition
  • Linking
  • Practical application
Website Characteristics
  • SEO optimization
  • Landing page
  • Analytics
  • Mobile and tablet friendly
  • Capturing leads
    • Lead management and generation
    • Give something away
    • Quality vs. Quantity
    • Capture repeat customers 
Campaign Characteristics
  • Tailored for your audience       
  • Use powerful words     
  • The 4 w’s of a campaign
  • Monitor and tweak       
  • Open-ended discussion

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

02 - 06 Jan
10:00 AM To 3:00 PM
Cairo | Face-to-face
5 Sessions
08 - 12 May
10:00 AM To 3:00 PM
Cairo | Face-to-face
5 Sessions
18 - 22 Sep
10:00 AM To 3:00 PM
Cairo | Face-to-face
5 Sessions

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