Why Attend This Training Course?

Digital marketing has been modified more in the last two years than ever. Most experienced marketing professionals need help in steering and overcoming the difficulties of Digital or Internet marketing. Assimilating the marketing techniques with modern technology is essential for all businesses nowadays, because with all the appropriate skills, both organizations and individuals will then have the capability to create successful online marketing strategies.

Generally, Internet has indeed changed the way the people shop and inevitably conduct business. The certificate in ‘Digital Marketing’ training course is designed to introduce participants to the world of multi-channel marketing, and provide them with the advanced technical skills and marketing savvy needed to classify, engage, and develop unprecedented relationships with unbiased consumers in a digital environment.

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What Is The Training Course Methodology?

This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

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Who Should Attend This Training Course?

This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners

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What Are The Training Course Objectives?

• Know how to see the big picture

• Develop a risk management strategy

• Know how to practice financial literacy

• Develop critical thinking

• Practice management acumen

• Find key financial levers 

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What Is The Training Course Curriculum?

Definition of Digital Marketing - SWOT Analysis

• Strength, Weaknesses, Opportunities, and Threats         

• Marketing Research

  • Consume all media

  • Find the right price

  • Product development and improvement

  • Identify your target audience

• Case Study (I)

Real Time Marketing

• Dynamic content          

• Engagement builds followers

• Constant readiness

• The time, the place, the media

• Brand management

  • Every interaction counts

  • Consistent through all media

  • Unique qualities

  • Needs to be actively managed 

• Case study (II)

Contemporary Social Media

Social Media (I)

• You are building a community

• A personal touch

• Brand champions

• Make it easy to share

• Case study (I)

Social Media (II)

• Content is king

• Blog and interact

• Webinars

• Constant monitoring

• Case study (II)

SEO Basics

• Relevant and original content

• Keywords

• Value proposition

• Linking

• Practical application

Website Characteristics

• SEO optimization

• Landing page

• Analytics

• Mobile and tablet friendly

• Capturing leads

  • Lead management and generation

  • Give something away

  • Quality vs. Quantity

  • Capture repeat customers 

Campaign Characteristics

• Tailored for your audience       

• Use powerful words     

• The 4 w’s of a campaign

• Monitor and tweak       

• Open-ended discussion