Digital Marketing Certificate

Code : MS012
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Why Attend This Training Course?
In this comprehensive Digital Marketing training course, participants will learn how to identify market forces data and use this data within strategic frameworks to propose marketing strategy and strategic direction. Participants will be also introduced to the use of market and business data within strategic frameworks.  These are the strategic choices and analyses for marketing, brand and business development strategies. They will be guided on how to use these frameworks to create data driven strategy proposals to grow the business, market shares and brand share of mind. 
This training course is designed to introduce participants to the world of multi-channel marketing, and to provide the advanced technical skills and marketing savvy needed to classify, engage, and develop unprecedented relationships with unbiased consumers in a digital environment. 

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners

What Are The Training Course Objectives?
The aim of this course is to enhance the knowledge & skills of the participants in the following topics and will include:
  • Learn the strategic frameworks for marketing, brand and business development
  • How to develop a digital marketing strategy
  • How to develop a digital marketing campaign
  • How to engage with their virtual community and leads
  • Learn how to do media placements online on social media and websites to appear in newsfeeds and SERPs
  • Learn how to create related digital sales funnels and buyer personas
  • Participants will be guided on how to create buyer personas and use social media, email marketing and search engines to get qualified leads
  • Able to use frameworks to map strategic direction
  • Able to identify risks and opportunities in the market
  • Set goals and conversion on Google Analytics

What Is The Training Course Curriculum?
Developing a Digital Marketing Strategy
  • Digital marketing objectives and goals
  • Able to find the relevant contextual keywords and brand drivers
  • Presenting the digital marketing strategy and keyword groupings
Developing a Digital Marketing Campaign
  • The customer journey, target markets and brand drivers
  • Drawing the customer journey, keywords and creating personas
  • Presenting the sales funnels, activation paths and data reporting 
Community and Leads Engagement
  • Community and leads management
  • Using social media channels, CRM and email to engage
  • Presenting the Community, CRM and Leads engagement plan
Blogs & Content Marketing
  • What is Content Marketing?
  • The role of content marketing in a multi-channel marketing world
  • Understanding your business objectives for content marketing
  • Identifying key user journeys and touch points, and creating compelling content for your target segments at the right time and right place.
  • Brand storytelling – the role of branding and the concept of storytelling
Social Media & Email Marketing
  • Introduction to Social Media Websites
  • How to choose the best Social Media Mix For Your Business (Facebook, Twitter, LinkedIn & Instagram)
  • Setting up the Social Assets & Strategy Setting
  • Audience Segmentation Strategies
  • Content Creation & Distribution
  • Digital Engagement & Channels Moderation
Digital Analytics & Measurement
  • Introduction: Why Marketing Analytics is Important to measure your business success
  • How to Measure Websites performance & Landing Pages
  • Metrics to measure your Social Media Marketing performance
  • What to keep in mind you’re assessing your SEO efforts?
  • How to Use Google Analytics to assess your social media effort?
  • How to set Goals and conversion on Google Analytics?

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

18 - 22 Sep
10:00 AM To 3:00 PM
Cairo | Face-to-face
$1200
5 Sessions

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