Why Attend This Training Course?
Digital marketing has been modified more in the last two years than ever. Most experienced marketing professionals need help in steering and overcoming the difficulties of Digital or Internet marketing. Assimilating the marketing techniques with modern technology is essential for all businesses nowadays, because with all the appropriate skills, both organizations and individuals will then have the capability to create successful online marketing strategies.
Generally, Internet has indeed changed the way the people shop and inevitably conduct business. The certificate in ‘Digital Marketing’ training course is designed to introduce participants to the world of multi-channel marketing, and provide them with the advanced technical skills and marketing savvy needed to classify, engage, and develop unprecedented relationships with unbiased consumers in a digital environment.
What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets.
Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners
What Are The Training Course Objectives?
Know how to see the big picture
Develop a risk management strategy
Know how to practice financial literacy
Develop critical thinking
Practice management acumen
Find key financial levers
What Is The Training Course Curriculum?
Definition of Digital Marketing - SWOT Analysis
Strength, Weaknesses, Opportunities, and Threats
Marketing Research
Consume all media
Find the right price
Product development and improvement
Identify your target audience
Case Study (I)
Real Time Marketing
Dynamic content
Engagement builds followers
Constant readiness
The time, the place, the media
Brand management
Every interaction counts
Consistent through all media
Unique qualities
Needs to be actively managed
Case study (II)
Contemporary Social Media
Social Media (I)
You are building a community
A personal touch
Brand champions
Make it easy to share
Case study (I)
Social Media (II)
Content is king
Blog and interact
Webinars
Constant monitoring
Case study (II)
SEO Basics
Relevant and original content
Keywords
Value proposition
Linking
Practical application
Website Characteristics
SEO optimization
Landing page
Analytics
Mobile and tablet friendly
Capturing leads
Lead management and generation
Give something away
Quality vs. Quantity
Capture repeat customers
Campaign Characteristics
Tailored for your audience
Use powerful words
The 4 w’s of a campaign
Monitor and tweak
Open-ended discussion
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.
Exam Details:
Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%
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