Why Attend This Training Course?

In this comprehensive Digital Marketing training course, participants will learn how to identify market forces data and use this data within strategic frameworks to propose marketing strategy and strategic direction. Participants will be also introduced to the use of market and business data within strategic frameworks.  These are the strategic choices and analyses for marketing, brand and business development strategies. They will be guided on how to use these frameworks to create data driven strategy proposals to grow the business, market shares and brand share of mind. 
This training course is designed to introduce participants to the world of multi-channel marketing, and to provide the advanced technical skills and marketing savvy needed to classify, engage, and develop unprecedented relationships with unbiased consumers in a digital environment. 

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What Is The Training Course Methodology?

This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

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Who Should Attend This Training Course?

This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners

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What Are The Training Course Objectives?

The aim of this course is to enhance the knowledge & skills of the participants in the following topics and will include:

• Learn the strategic frameworks for marketing, brand and business development

• How to develop a digital marketing strategy

• How to develop a digital marketing campaign

• How to engage with their virtual community and leads

• Learn how to do media placements online on social media and websites to appear in newsfeeds and SERPs

• Learn how to create related digital sales funnels and buyer personas

• Participants will be guided on how to create buyer personas and use social media, email marketing and search engines to get qualified leads

• Able to use frameworks to map strategic direction

• Able to identify risks and opportunities in the market

• Set goals and conversion on Google Analytics

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What Is The Training Course Curriculum?

Developing a Digital Marketing Strategy

• Digital marketing objectives and goals

• Able to find the relevant contextual keywords and brand drivers

• Presenting the digital marketing strategy and keyword groupings

Developing a Digital Marketing Campaign

• The customer journey, target markets and brand drivers

• Drawing the customer journey, keywords and creating personas

• Presenting the sales funnels, activation paths and data reporting 

Community and Leads Engagement

• Community and leads management

• Using social media channels, CRM and email to engage

• Presenting the Community, CRM and Leads engagement plan

Blogs & Content Marketing

• What is Content Marketing?

• The role of content marketing in a multi-channel marketing world

• Understanding your business objectives for content marketing

• Identifying key user journeys and touch points, and creating compelling content for your target segments at the right time and right place.

• Brand storytelling – the role of branding and the concept of storytelling

Social Media & Email Marketing

• Introduction to Social Media Websites

• How to choose the best Social Media Mix For Your Business (Facebook, Twitter, LinkedIn & Instagram)

• Setting up the Social Assets & Strategy Setting

• Audience Segmentation Strategies

• Content Creation & Distribution

• Digital Engagement & Channels Moderation

Digital Analytics & Measurement

• Introduction: Why Marketing Analytics is Important to measure your business success

• How to Measure Websites performance & Landing Pages

• Metrics to measure your Social Media Marketing performance

• What to keep in mind you’re assessing your SEO efforts?

• How to Use Google Analytics to assess your social media effort?

• How to set Goals and conversion on Google Analytics?