Digital Marketing Growth Hacking

Code : MS023
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Why Attend This Training Course?
Most business and fledgling services have become very dependent on social media and online promotions to increase their brand awareness. This has led to the practice of organisational growth hacking and a rise in the popularity of platform advertising. With this training, you will know how to master digital marketing disciplines and focus on growing a company to success, recognition, and profitability.   
You will be taught how to develop the mindset needed for growth hacking, gain an appreciation for the “customer’s journey”, produce eye-catching content marketing, and reap the benefits of SEO (Search Engine Optimisation). In addition to this, you will also learn how to use email marketing, brand advertising on the most popular social media outlets (Facebook, Twitter, Instagram, etc.) and gain a foothold in the world of mobile gaming and applications.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for Marketing professionals, sales managers, entrepreneurs or small business owners who want to boost their sales and improve their selling skills, as well as Salespeople and account managers who are handling large business accounts.

What Are The Training Course Objectives?
  • Learn about the considerations you must make before beginning to scale
  • Classify different stages of the customer journey
  • Understand the principles of online marketing and growth hacking
  • Look at branding from the perspective of a customer
  • Create marketing content and using SEO for recognition
  • Use email marketing and mobile platforms to raise awareness
  • Understand the advantages of Search Engine Optimisation (SEO) and be able to create detailed content
  • Recognize the significance of Facebook marketing and how much potential Facebook marketing has
  • Learn about Twitter marketing and how to correctly use hashtags
  • After you've gained an understanding of mobile marketing, you can begin mobile marketing on your own

What Is The Training Course Curriculum?
Introduction to Growth Hacking
  • Marketing before Growth Hacking
  • How Growth Hacking Disrupts Startups
  • Modern Evolution of Growth
  • How does Growth Fit with Your Company
Growth Fundamentals & Methodologies
  • Defining North Star Metrics & Growth Metrics
  • Deepdive into Mini-Metrics
  • Introduction to Growth Loop & Multipliers
Growth Analytics
  • Setting up Metrics, Tracking Plan for Your Startup
  • Introducing 3rd Parties Analytics Tools (e.g. Mixpanel / Google Analytics)
  • How to Turn Data into Actionable insights
Growth Process & Running Experiments
  • How to Build up a Hyperloop Process to Run Experiments
  • Mentality on Experimentation
  • How to Evaluate, Predict & Analyze A/B Tests
User Experience, User Psychology & User Research
  • How to Pair Customer Experience & Growth Together
  • How to Understand Users Deeper to Design Better Growth Experiments
  • Learning about Designing User Research Sprint
Acquisition Strategy
  • Modern Growth Strategies on Acquisition
  • Applying Growth Loop into Acquisition
Monetization Strategy
  • Customer Lifetime Value Introduction
  • Defining Your Users’ Lifecycle and Create CRM Plan
  • How to Create a Growth Stack (in House and 3rd Party)
  • Career Path for Growth Hacker

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

25 - 29 Dec
10:00 AM To 3:00 PM
Cairo, Egypt
5 Sessions
18 - 22 Jun 2023
10:00 AM To 3:00 PM
Cairo, Egypt
5 Sessions
24 - 28 Dec 2023
10:00 AM To 3:00 PM
Cairo, Egypt
5 Sessions

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