Market Research Methodologies: Evaluation & Analysis

Code : 5/37

Why Attend This Training Course?

This intensive training course is directed at participants interested in quantitative methods of marketing research and introduces many of the techniques currently used in modern marketing practice. The course will familiarize students with fundamental concepts of marketing research and some of the frequently encountered research topics and techniques used in marketing practice. The topics to be covered will be in the areas of data collection and techniques of data analysis; and may include techniques used in market segmentation and targeting; positioning and branding; pricing; product design; and advertising and promotion, this course aims to provide Participants with an overview of the marketing research process. Emphasis will be placed on case studies of marketing practice and on the practical application of the methods discussed.

What Is The Training Course Methodology?

This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?

This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development Managers, and .Business Owners

What Is The Training Course Objectives?

  • Understand the essential tools and required skills for strength and weakness points competitor analysis
  • Explain the key types and concept of marketing research methodologies
  • Develop marketing research information system
  • Learn the relation between marketing research and increase in competing capabilities
  • Understand the steps to conduct a comprehensive marketing research
  • Train on how to benefit from practical and real marketing research tools and techniques

What Is The Training Course Curriculum?

Concept and Importance of Marketing Research: A Comprehensive Overview
  • Pre-assessment tool
  • Marketing research concept
  • Marketing research importance
  • Marketing research types
  • Fields of applied marketing research 
Marketing Information System and Marketing Research
  • Need extent of marketing information research
  • Advantage of marketing information system use
  • Marketing information contents
  • Designing of marketing information system and it success condition
  • Relation of marketing research with the marketing information system
  • Case study (I) 
Steps of Marketing Research
  • Identify the research problem and objectives
  • Identify types and information sources
  • Identify the basis of samples
Designing of Data Collection Forms
  • Data collection methods
  • Data analysis
  • Writing of final report
  • Case study (II)
Marketing Research and its Role in Marketing Process Success
  • Marketing research and analysis of marketing chances
  • Marketing research and analysis of consumer behaviour
  • Marketing research and predicting demand
  • Marketing research and dividing market into sectors
  • Marketing research and planning the marketing mixing of the organization
  • Open-ended discussion
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