This intensive training course is directed at participants interested in quantitative methods of marketing research and introduces many of the techniques currently used in modern marketing practice. The course will familiarize students with fundamental concepts of marketing research and some of the frequently encountered research topics and techniques used in marketing practice. The topics to be covered will be in the areas of data collection and techniques of data analysis; and may include techniques used in market segmentation and targeting; positioning and branding; pricing; product design; and advertising and promotion, this course aims to provide Participants with an overview of the marketing research process. Emphasis will be placed on case studies of marketing practice and on the practical application of the methods discussed.
What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets.
Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development Managers, and .Business Owners
What Are The Training Course Objectives?
Understand the essential tools and required skills for strength and weakness points competitor analysis
Explain the key types and concept of marketing research methodologies
Develop marketing research information system
Learn the relation between marketing research and increase in competing capabilities
Understand the steps to conduct a comprehensive marketing research
Train on how to benefit from practical and real marketing research tools and techniques
What Is The Training Course Curriculum?
Concept and Importance of Marketing Research: A Comprehensive Overview
Marketing research concept
Marketing research importance
Marketing research types
Fields of applied marketing research
Marketing Information System and Marketing Research
Need extent of marketing information research
Advantage of marketing information system use
Marketing information contents
Designing of marketing information system and it success condition
Relation of marketing research with the marketing information system
Case study (I)
Steps of Marketing Research
Identify the research problem and objectives
Identify types and information sources
Identify the basis of samples
Designing of Data Collection Forms
Data collection methods
Writing of final report
Case study (II)
Marketing Research and its Role in Marketing Process Success
Marketing research and analysis of marketing chances
Marketing research and analysis of consumer behaviour
Marketing research and predicting demand
Marketing research and dividing market into sectors
Marketing research and planning the marketing mixing of the organization