Marketing Research Methodologies


Code Date Venue Fees Registration
5/37 20 - 24 Oct Cairo 1600 USD Register Now

Course Objectives
  • Provide participants with the concept, importance, types and fields of marketing research and the marketing information system and its relation with marketing research and increase of competition ability
  • Define for participants the scientific steps to conduct a marketing research and train them on how to benefit from practical and real marketing researches   

Course Modules
Module 1: Concept and Importance of Marketing Research
  • Marketing research concept
  • Marketing research importance
  • Marketing research types
  • Fields of applied marketing research
Module 2: Marketing Information System and Marketing Research
  • Need extent of marketing information research
  • Advantage of marketing information system use
  • Marketing information contents
  • Designing of marketing information system and it success condition
  • Relation of marketing research with the marketing information system
Module 3: Steps of Marketing Research
  • Identify the research problem and objectives
  • Identify types and information sources
  • Basis of samples
  • Data collection methods
  • Designing of data collection forms
  • Data analysis
  • Writing of final report
Module 4: Marketing Research and its Role in Marketing Process Success
  • Marketing research and analysis of marketing chances
  • Marketing research and analysis of consumer behavior
  • Marketing research and predicting demand
  • Marketing research and dividing market into sectors
  • Marketing research and planning the marketing mixing of the organization

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