Creating an Exhibition is exciting. It is the beginning of a great journey. You are going to build something new and special. However, it is not an easy journey. You are going to face many challenges and overcome different issues. Indeed, planning an Exhibition involves mastering different skills. From strategic planning to marketing execution and event planning, creating an expo involves many tasks. This amount of tasks you need to perform can be overwhelming. We bring our experience, professionalism, flair and commitments to help develop and take your events to the next level of success. We also provide partnership options for both local and international organizers seeking to launch and grow international exhibitions and events.
What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets.
Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development, Managers, and Business Owners
What Is The Training Course Objectives?
Understand and fully grasp the international basis and applied principles of organizing exhibitions
Gather better information about all exhibitors who will perform in the event
Comprehend newly adopted GATT convention and its prominent role in organizing expos
Know how to set rules and regulations for international exhibitions participation
What Is The Training Course Curriculum?
Definition of Exhibitions in International Markets
Expos as a communication and promotion effective tool
International organizations for exhibitions
Types of expos and its classification
International or national
Functions of expos and the international and national markets
Goals of the Professional Economic Exhibitions: A Comprehensive Approach
Expos and the national economy and exports development
Expos and the international economical blocks
Expos and the free trade convention (General Agreement on Tariffs and Trade) GATT
Success stories on previous top international events
Exhibitions Effective Management
Newly adopted methods for expos marketing
Study of the exhibitions agendas locally and internationally
Study of the market needs
Organizational chart to manage market
Preparation of the presentation budget
Exhibitors services for the exhibition participants
Admin affairs at the exhibition
Technical affairs for the exhibition and designing of divisions
Advertising campaigns of the exhibition and methods of promotions
Layout the exhibition land
Participation in Internal and External Exhibitions
Importance of the external exhibitions
Planning of the external exhibitions
Study of the global markets and choosing of exhibits articles
How to chose the convenient space of the exhibition division
Comprehensive discussion & collective case studies
Delivery Procedures of Exhibits Articles from Country of Manufacturing to Country of Exhibition
Exhibits cargo, packing and wrapping
Rules regulating participation in the international expos
Eligibility and required documents for participating in international exhibitions
Recognize custom and export monetary rules of exhibitions