PR Communication & Performance Excellence

Code : PRM007
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Why Attend This Training Course?
Understanding public relations theory and practice at a time when new styles of management and the democratization of workplaces demand higher proficiency in communication skills will be provided to you in this training course. Drawing on disciplines such as organizational communication, social theory and political studies, the course reveals the role of public relations in shaping identities, dispersing power, and creating knowledge. This course will enable you to apply your creativity in practical ways, and be confident of making your mark in this dynamic and exciting profession. Additionally, you'll gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for:
  • Office managers and workers in admin and secretary at all its different levels
  • Public relation and employees affairs who are working in both the public and private corporation sectors

What Are The Training Course Objectives?
  • Acquire the relevant essential information of public relations
  • Develop the skills and performance in practicing different activities with a concentration on innovation and development
  • Enhance creative skills in public relations activities

What Is The Training Course Curriculum?
Role of Public Relations in Realizing Organizational Objectives
  • Organizational situation to public relations management and its relation with the managerial organization
  • Planning of public relation activity with an innovative thinking
    • Innovative planning concept
    • Preparation stages of public relations plan
    • Innovative thinking and generating of ideas its role in realizing effective planning 
Effective Communication Methods in Public Relations
  • Advantage and disadvantage of the variable communication methods
  • Differentiation standards between communication methods
  • Selection factors of the effective communication methods
  • Case study
Skills Mutual Communications 
  • Effective negotiation skills
  • Negotiation concept and nature
  • Negotiation policies and strategies
  • How to be an effective negotiator
  • Practical application 
Concept of Public Opinion
  • Importance of recognizing public opinion
  • Public opinion types
  • Measurement methods of public opinion
  • Follow up skills of media channels
  • Identify its effect on public opinion
  • Respond to what has been published about the organization
Customer Management Listing
  • Models and types of customers and audience
  • Identify human behaviors and humans motives and tendencies
  • Problem solving skills of workers and clients
  • Open-ended discussion

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

26 - 30 Jun
10:00 AM To 3:00 PM
Cairo | Face-to-face
5 Sessions
13 - 17 Nov
10:00 AM To 3:00 PM
Cairo | Face-to-face
5 Sessions

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