Professional Cold Calling


Code Date Venue Fees Registration
5/50 14 - 18 Apr Cairo 1600 USD Register Now

Cold calling is traditionally an early stage in the selling process. Cold calling typically refers to the first telephone call made to a prospective customer. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of consumer door-to-door selling as 'door-knocking'. Cold calling is an essential stage and technique in the selling process. Cold calling abilities are also useful in many aspects of business and work communications outside of sales activities and the selling function. All great entrepreneurs and leaders possess this ability or they would not have become successful. Cold calling therefore enables success, chiefly because cold calling is strongly focused on initiative and action.

Course Objectives
Cold calling training course actually enables the salesperson to:
  • Supersede existing suppliers
  • Anticipate the competition
  • Identify and create huge new business possibilities
  • Become indispensable as someone who can make things happen and create new business
  • Build individual’s personal reputation beyond job title and grade
  • Establish relationships and a respect (for you) beyond normal sales responsibilities 

Course Modules 
Module 1
  • How to be a unique telemarketer
  • The internal and external customers
  • How to build trust with customers
  • The ideal Telemarketer and Customer Service Provider
  • Types of Customers
  • What does the customer needs from our company?
  • Why does number for customer decrease?
  • Emotional Bank Techniques
Module 2
  • Reasons of bad customer service
  • Quality
  • How do deal with difficult customers
  • Effective phone call skills
  • How does the customer purchase?
  • How do we sell to customers?
  • How to build a Cold Call Script that Works?
Module 3
  • Negotiation
  • Goal Setting
  • Science of Persuasion
  • Who is Who model
  • Negotiating by telephone
  • Body language over the phone
  • Evaluating the phone call process
  • Create our happy work environment
  • Triangle of Success 

Target Audience
Sales people, account executives, appointment setters, inside sales representatives, and sales managers, and/or individuals who want to develop new business through successful cold calling.

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