Why Attend This Training Course?

This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more – you’re in the right place. By the end of this course you will have a thorough understanding of SEO concepts. You’ll also have a repeatable 3-step framework that you can use to grow your business with SEO.

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What Is The Training Course Methodology?

This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

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Who Should Attend This Training Course?

This training course is designed for Marketing, Content, and Media Professionals, as well as Project Managers, Brand Managers, and Entrepreneurs.

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What Are The Training Course Objectives?

• An introduction into the evolution of the search landscape and how advertisers can reach highly engaged users

• Understanding of how search engines work and how they have developed over time

• A look in to the important considerations and areas of focus when wanting to grow SEO traffic to a website

• Techniques to help identify and prioritise the content that would benefit from additional optimisation 

• Understand the key content elements to optimise in order to support increased relevancy and drive greater SEO traffic

• Meta data is one of the key content fields that can target a large variation of relevant keywords. Understand how to maximise this opportunity

• Understand the importance of mobile and the impact it has had on the web and SEO

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What Is The Training Course Curriculum?

Search Engine Landscape

• What is SEO?

• What is Search?

• What is a Search Engine?

• What Search Engines are used for?

• Why use SEO for your Business?

• SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, Technical SEO

• How Search Engines Work?

• Evolution of Search Engines

SEO Audit

• What is an audit reasons?

• Benefits of performing seo audit

• Search engine commands, domain information, domain canonicalization

• Xml, txt, custom 404 page structure

• Search engine friendly url, checking broken links

On-Page Optimization

• What is on-page optimization?

• Reasons and benefits of on page seo

• Keyword analysis, url mapping, title tag, meta tag description

• Meta keywords and focus keyword, alt tags, header tags

• Anchor text, internal links creation

• Creating search engine friendly url

• Removing broken links

Google Analytics and Google Webmaster

• What is web analytics?

• How google analytics works?

• Why google analytics is needed for seo campaigns?

• How to configure google analytics?

• Google analytics plugin configuration within wordpress, checking real-time analytics

• Looking at geo (location) of the overall audience

• Users flow, acquisition – all traffic – channels

• Traffic achieved through organic search

• In-page analytics

Project – Off Page Optimization – Link Building

• What is off page optimization?

• Benefits of link building / off page submissions

• Directory submission, social bookmarking, article submission

• Google map listing

• Guest blogging, press release submission

• Blog creation and customization

• Social media links

Algorithms and Google Updates

• What is algorithm?

• Why google updates algorithms?

• Google panda, google penguin

• Google hummingbird

• Google mobile friendly update

• Google top heavy update

• Google emd update

• Google pirate update

• Google pigeon update

ACAD Professional Certificate - APC

ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:
Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%