Advanced Competitors Assessment: Tools and Techniques

Code : MS011
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Why Attend This Training Course?
In this advanced training course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision. You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners

What Are The Training Course Objectives?
  • Understand the essential tools and required skills for strength and weakness points competitor analysis
  • Learn the developing methods in market analysis, competitive products
  • Broaden the capability in refinement of polices, terms and conditions
  • Maintain suitable strategies to increase their company efficacy and effectiveness in competition
  • Generate development possibilities for the future

What Is The Training Course Curriculum?
Analysis of Market and Competition
  • Identify the most attracting market
  • Markets partitions into sectors and markets
  • Analysis of needs in target market
  • Costumer analysis in target markets
  • Competition analysis and the effecting power
  • Case study (I)
Comparative Analysis of Competitive Companies at Target Market
  • General analysis of current situation and positioning
  • Business size
  • Management and production
  • Purchasing capacity
  • Manpower
  • Financial Potentials
  • Research and development
  • Analysis of position, and market share
  • Strategies analysis and competition methods
Competitors’ Product Analysis within the Target Market
  • Identify product positioning in the market
  • Consumers needs and desires of satisfaction
  • Analysis of the current and future requests,
  • Know consumer behaviours
  • Record financial abilities
  • Case study (II) 
Analysis of Product Life Cycle
  • Information sources about positions and strategies
  • Information sources about policies of competitors
  • Information sources about costumers
  • Information sources of products
  • Practical application

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

14 - 18 Jan
10:00 AM To 3:00 PM
Cairo, Egypt
09 - 13 Jun
10:00 AM To 3:00 PM
Cairo, Egypt
29 Sep - 03 Oct
10:00 AM To 3:00 PM
Cairo, Egypt

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