Why Attend This Training Course?

In this advanced training course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision. You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

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What Is The Training Course Methodology?

This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

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Who Should Attend This Training Course?

This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development .Managers, and Business Owners

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What Are The Training Course Objectives?

• Understand the essential tools and required skills for strength and weakness points competitor analysis

• Learn the developing methods in market analysis, competitive products

• Broaden the capability in refinement of polices, terms and conditions

• Maintain suitable strategies to increase their company efficacy and effectiveness in competition

• Generate development possibilities for the future

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What Is The Training Course Curriculum?

Analysis of Market and Competition

• Identify the most attracting market

• Markets partitions into sectors and markets

• Analysis of needs in target market

• Costumer analysis in target markets

• Competition analysis and the effecting power

• Case study (I)

Comparative Analysis of Competitive Companies at Target Market

• General analysis of current situation and positioning

• Business size

• Management and production

• Purchasing capacity

• Manpower

• Financial Potentials

• Research and development

• Analysis of position, and market share

• Strategies analysis and competition methods

Competitors’ Product Analysis within the Target Market

• Identify product positioning in the market

• Consumers needs and desires of satisfaction

• Analysis of the current and future requests,

• Know consumer behaviours

• Record financial abilities

• Case study (II) 

Analysis of Product Life Cycle

• Information sources about positions and strategies

• Information sources about policies of competitors

• Information sources about costumers

• Information sources of products

• Practical application