Contemporary Approaches to Public Relations & Objective Media

Code : PRM009
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Why Attend This Training Course?
Storytelling, crisis management, events, and campaigning form the core of public relations, and our modern approach to communications aims to help students navigate this fast-paced world with confidence. Throughout this training course, Students can learn about strategic public relations and benefit from an integrated multi-media approach to communications. It aims to develop written and verbal skills to give students the ability to become confident communicators, prepared to face the challenges of public relations work. Participants can work with multi-media technologies including video, audio, and online material. They have the opportunity to explore how social media can be a volatile but powerful platform to reach large audiences.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for:
  • All employees in public relations activities and all who are in direct connection with the audience 
  • Public relations and employees affairs who are working in both the public and private sectors
  • Governmental bodies' employees who are involved in applying the electronic government and administrative development  

What Are The Training Course Objectives?
  • Enrich skills in finding and identifying causes of work stress and defining its type and causes
  • Enable all PR officials to be familiar with performance-integrated system
  • Acquire success factors of public relations and media
  • Planning of programs and communication campaigns in public relations
  • Understand the difference between objective media and stereotype media 

What Is The Training Course Curriculum?
Public Relations Objectives and Functions at Organizations 
  • Pre-assessment tool
  • Public relations in governmental, private and non-profitable organizations
  • Function of researching in public relations
    • Objective, types, methods of public relations researches
    • Function of planning in public relation
    • Planning objectives, types, stages in public relations
 Communicative and Media Functions of Public Relation
  • Communication strategies in public relations
  • Audience characteristics and techniques of dealing with them
  • Forms, types of the used communication in public relations
  • Methods direct communication
  • Private communication and media channels
  • Case study (I) 
Modern Functions of Media in Society 
  • Modern theories of the explained effect of media channels on audience and society
  • Role of media channels in dealing with society issues
  • International media and its political, economical and commercial and cultural roles
  • Case study (II)
Applications on Public Relations and Modern Media Functions 
  • Public relations and conceptual image program
  • Social responsibility programs and relations with society and workers'' career satisfaction in the modern organization
  • Public relations, communication and information technology
  • Internet use in activating public relations functions
  • Public relations and the integrated marketing relations
  • Public relations in non-profitable organizations – NGOs
  • Post-assessment tool 

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

07 - 10 Feb
10:00 AM To 3:00 PM
Cairo | Instructor-led
4 Sessions
04 - 07 Jul
10:00 AM To 3:00 PM
Cairo | Instructor-led
4 Sessions
03 - 06 Oct
10:00 AM To 3:00 PM
Cairo | Instructor-led
4 Sessions

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