Interactions Between Public Relations & Media

Code : PRM008
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Why Attend This Training Course?
Media networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This training course is designed to give you practical teaching and hands-on tools that will get you networking once you complete this training course.
In this training course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for:
  • Office managers and workers in admin and secretary at all its different levels
  • Public relations and employees’ affairs who are working in both the public and private corporation sectors

What Are The Training Course Objectives?
  • Network for success
  • Manage “Meet and Great” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication

What Is The Training Course Curriculum?

Public Relation and Media: A Comprehensive Overview
  • Networking for success (I)
    • Creating an effective introduction
    • Making a great first impression
  • Networking for success (II)
    • Minimizing nervousness
    • Using business cards effectively
    • Remembering names
The Meet and Greet
  • The three-step process
  • The four levels of conversation
  • Case study (I)
  • Case study (II)
Dressing for Success
  • The meaning of colors
  • Interpreting common dress codes
  • Deciding what to wear
  • Writing
    • Business letters
    • Writing proposals
    • Reports
    • Executive summaries
  • Setting goals
    • Understanding goals
    • Smart goals
  • Helping others with goal setting
 Media Relations
  • Television
  • Print
  • Web presence, blogs & the internet
  • Issues and crisis communication planning
    • Gauging the impending crisis level
    • Providing feedback and insights
    • How information will be distributed
    • Tracking the overall effect
Social Media (The PR Toolkit)       
  • Blogs, wikis, podcasts, social bookmarks, and RSS feeds
  • Employee communications
  • Verbal communication
  • Non-verbal communication skills (body language)
  • Email etiquette
  • Negotiation skills
  • Making an impact

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

Course Location and Date

07 - 10 Mar 2021
Cairo | Instructor-led
$2000
4 Sessions

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