Marketing for Non-Marketers


Code Date Venue Fees Registration
5/46 20 - 24 Oct Cairo 1600 USD Register Now

Participants will be able to understand more about segmentation, identifying and selecting target markets, creating marketing mix utilizing the ‘Four Ps’ of marketing. Also, they will acknowledge the tactical components that encompass an effective marketing outlook, and use analytical instruments to guarantee all aspects of marketing addressed and tackled. This training program is designed for professionals with little or no prior knowledge about marketing. 

Course Objectives
  • Align marketing strategies to organizational goals and priorities
  • Audit internal and external environmental forces
  • Undertake research and identify the market, competitors, and potential customers
  • Establish and maintain the company’s market position
  • Construct a brand profile
  • Efficient methods for promoting the brand, product or service
  • Implement planning and accurate evaluation processes

Course Modules
Module 1 Introduction to Marketing
Module 2 The Marketing Mix
Module 3 Segmenting the Market
Module 4 Strategic Marketing Planning
Module 5 Marketing Communication
Module 6 Understanding the Company’s Marketing Environment
Module 7 Analyzing the Marketing Campaign
Module 8 Measuring and Evaluating 

Target Audience
  • Individuals in managing roles with responsibility for revenue targets
  • Anyone in a marketing role who has adequate experience but no relevant or formal qualification
  • Team leaders responsible for sales targets
Course Details
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