Marketing for Non-Marketers

Code : MS017
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Why Attend This Training Course?
Participants will be able to understand more about segmentation, identifying and selecting target markets, creating marketing mix utilizing the ‘Four Ps’ of marketing. Also, they will acknowledge the tactical components that encompass an effective marketing outlook, and use analytical instruments to guarantee all aspects of marketing addressed and tackled. This training program is designed for professionals with little or no prior knowledge about marketing. 

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
  • Individuals in managing roles with responsibility for revenue targets
  • Anyone in a marketing role who has adequate experience but no relevant or formal qualification
  • Team leaders responsible for sales targets

What Are The Training Course Objectives?
  • Align marketing strategies to organizational goals and priorities
  • Audit internal and external environmental forces
  • Undertake research and identify the market, competitors, and potential customers
  • Establish and maintain the company’s market position
  • Construct a brand profile
  • Efficient methods for promoting the brand, product or service
  • Implement planning and accurate evaluation processes

What Is The Training Course Curriculum?
  • Marketing antecedents
  • Marketing concept
  • Marketing basis
  • Marketing nature
Strategies For Marketing Development
  • Marketing function elements
  • Advertising and media
  • Art and design
  • Internal and external support
Market Structures
  • Market and competitors
  • Perfect competition
  • Marketing element’s and techniques
  • Products
  • Consumer
Market Research
  • Research processes
  • Planning and product development
  • Brand
  • Packaging
  • Price
Marketing Developing Plan
  • Situation analysis
  • Taking strategic decisions
  • Taking operational decision
  • Marketing plan structure

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Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

05 - 09 May
10:00 AM To 3:00 PM
Cairo, Egypt
25 - 29 Aug
10:00 AM To 3:00 PM
Cairo, Egypt
08 - 12 Dec
10:00 AM To 3:00 PM
Cairo, Egypt

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