Role of PR in Improving the Corporate Image of Organizations

Code : PRM006
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Why Attend This Training Course?
Measuring organization-public relationships (OPRs) has been frequently discussed in the public relations field in recent years. As the OPRs develops as an important paradigm for public relations study, it is important to decide how to evaluate the value of public relations. As many scholars agree, the ultimate goal of public relations should be to establish mutually beneficial relationships between an organization and its various publics.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for officials in human resource management, industrial relations, manpower planning and those interested in these fields.

What Are The Training Course Objectives?
  • Adapts the necessary The tools and techniques required to manage reputation in a complex media environment
  • Be able to manage knowledge within the business for media effectiveness
  • Know how to shape external perceptions of your organization by first-class corporate internal communications
  • Learn how to develop a strategic approach and a clear plan of action
  • Develop an understanding of stakeholder programs for regular communication activities
  • Understand how to develop and coordinate strategy, plans and tactics

What Is The Training Course Curriculum?
The Power of Communication
  • Welcome and Introductions
  • Program overview, design and options
  • Opening Exercise: goal setting
  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate Identity and Image: establishing a positive image and identity
  • Becoming a Neighbor of Choice: external reputation management
  • Leaders’ Role in Managing Communications
From the Inside Out: Crafting Consistent Messages
  • The expectations of employees and employers
  • Understanding audiences: segmenting and prioritizing
  • Plotting the stakeholder communication journey
  • Getting the message out to audiences
  • Storytelling: creating an unfolding story people pay attention to
  • Empowering employees through social media
  • Steps for creating clear content that has impact
  • Developing trust and credibility with senior leaders
Risks and Threats: Their Identification and Management
  • Planning for the unexpected
  • Using communication activities to manage risk to reputation
  • Repairing a damaged reputation
  • Identifying opinion formers and influencers
  • Engaging with key decision makers
  • Principles for building sustainable relationships with decision makers and influencers
  • VIP and political contact programs
  • Monitoring political activities
Corporate Communications/PR in the Corporate Mix
  • Media Relations best practices
  • Effective event management
  • Developing a crisis management toolkit
  • Hosting VIP visits
  • Protocol in practice
  • Financial PR activities and roles
  • Multinational and global communication challenges
Powerful and Persuasive Planning
  • 10 stages of PR planning
  • Using market research to plan PR activities
  • Developing measurable objectives for activities
  • Identifying core messages
  • Developing practical communication toolkits
  • Creating a schedule of PR activities
  • Measuring outputs, outcomes and value
Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

29 Nov - 03 Dec 2020
10:00 AM To 3:00 PM
Cairo | Instructor-led
5 Sessions
14 - 18 Feb
10:00 AM To 3:00 PM
Live Online Training
5 Sessions
11 - 15 Jul
10:00 AM To 3:00 PM
Cairo | Instructor-led
5 Sessions
24 - 28 Oct
10:00 AM To 3:00 PM
Cairo | Instructor-led
5 Sessions

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