Measuring organization-public relationships (OPRs) has been frequently discussed in the public relations field in recent years. As the OPRs develops as an important paradigm for public relations study, it is important to decide how to evaluate the value of public relations. As many scholars agree, the ultimate goal of public relations should be to establish mutually beneficial relationships between an organization and its various publics.
What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets.
Who Should Attend This Training Course?
This training course is designed for officials in human resource management, industrial relations, manpower planning and those interested in these fields.
What Are The Training Course Objectives?
Adapts the necessary The tools and techniques required to manage reputation in a complex media environment
Be able to manage knowledge within the business for media effectiveness
Know how to shape external perceptions of your organization by first-class corporate internal communications
Learn how to develop a strategic approach and a clear plan of action
Develop an understanding of stakeholder programs for regular communication activities
Understand how to develop and coordinate strategy, plans and tactics
What Is The Training Course Curriculum?
The Power of Communication
Welcome and Introductions
Program overview, design and options
Opening Exercise: goal setting
The Big Picture: overview and PR strategy
When Public Relations should be used
Corporate Identity and Image: establishing a positive image and identity
Becoming a Neighbor of Choice: external reputation management
Leaders’ Role in Managing Communications
From the Inside Out: Crafting Consistent Messages
The expectations of employees and employers
Understanding audiences: segmenting and prioritizing
Plotting the stakeholder communication journey
Getting the message out to audiences
Storytelling: creating an unfolding story people pay attention to
Empowering employees through social media
Steps for creating clear content that has impact
Developing trust and credibility with senior leaders
Risks and Threats: Their Identification and Management
Planning for the unexpected
Using communication activities to manage risk to reputation
Repairing a damaged reputation
Identifying opinion formers and influencers
Engaging with key decision makers
Principles for building sustainable relationships with decision makers and influencers
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.