Digital Marketing Certificate®

5/3

Code Date Venue Fees Registration
5/3 14 - 18 Jan 2018 Cairo 1600 USD Register Now
5/3 14 - 18 Oct 2018 Cairo 1600 USD Register Now

Introduction

Digital marketing has been modified more in the last two years than ever. Most experienced marketing professionals need help in steering and overcoming the difficulties of Digital or Internet marketing. Assimilating the marketing techniques with modern technology is essential for all businesses nowadays, because with all the appropriate skills, both organizations and individuals will then have the capability to create successful online marketing strategies.

Generally, Internet has indeed changed the way the people shop and inevitably conduct business. The certificate in ‘Digital Marketing’ program is designed to introduce participants to the world of multi-channel marketing, and provide them with the advanced technical skills and marketing savvy needed to classify, engage, and develop unprecedented relationships with unbiased consumers in a digital environment.

 

Course Objectives

  • Know how to see the big picture
  • Develop a risk management strategy
  • Know how to practice financial literacy
  • Develop critical thinking
  • Practice management acumen
  • Find key financial levers

 

Course Modules

Module 1: Definition of Digital Marketing - SWOT Analysis

  • Strength
  • Weaknesses
  • Opportunities
  • Threats
  • Case Study
  • Module Two: Review Questions

 

Module 2: Marketing Research

  • Consume All Media
  • Find the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Stud
  • Module Three: Review Questions

 

Module 3: Real Time Marketing

  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness
  • The Time, the Place, the Media
  • Case Study
  • Module Four: Review Questions

 

Module 4: Brand Management

  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
  • Case Study
  • Module Five: Review Questions

 

Module 5: Social Media (I)

  • You Are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Module Six: Review Question

 

Module 6: Social Media (II)

  • Content is King
  • Blog and Interact
  • Webinars
  • Constant Monitoring
  • Case Study
  • Module Seven: Review Questions

 

Module 7: SEO Basics

  • Relevant and Original Content
  • Keywords
  • Value Proposition
  • Linking
  • Case Study
  • Module Eight: Review Questions 

 

Module 8: Website Characteristics

  • SEO Optimization
  • Landing Page
  • Analytics
  • Mobile and Tablet Friendly
  • Case Study
  • Module Nine: Review Questions

 

Module 9: Capturing Leads

  • Lead Management and Generation
  • Give Something Away
  • Quality vs. Quantity
  • Capture Repeat Customers
  • Case Study
  • Module Ten: Review Questions

 

Module 10: Campaign Characteristics

  • Tailored for Your Audience
  • Use Powerful Words
  • The 4 W’s of a Campaign
  • Monitor and Tweak
  • Case Study
  • Module Eleven: Review Questions

Course Details
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