Organizing & Managing International Exhibitions

Code : MS005
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Why Attend This Training Course?
Creating an Exhibition is exciting. It is the beginning of a great journey. You are going to build something new and special. However, it is not an easy journey. You are going to face many challenges and overcome different issues. Indeed, planning an Exhibition involves mastering different skills. From strategic planning to marketing execution and event planning, creating an expo involves many tasks. This amount of tasks you need to perform can be overwhelming. We bring our experience, professionalism, flair and commitments to help develop and take your events to the next level of success. We also provide partnership options for both local and international organizers seeking to launch and grow international exhibitions and events.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development, Managers, and Business Owners

What Are The Training Course Objectives?
  • Understand and fully grasp the international basis and applied principles of organizing exhibitions
  • Gather better information about all exhibitors who will perform in the event
  • Comprehend newly adopted GATT convention and its prominent role in organizing expos
  • Know how to set rules and regulations for international exhibitions participation

What Is The Training Course Curriculum?
Definition of Exhibitions in International Markets
  • Expos as a communication and promotion effective tool
  • International organizations for exhibitions
  • Types of expos and its classification
    • Target
    • Type
    • Objective
    • International or national 
  • Functions of expos and the international and national markets
Goals of the Professional Economic Exhibitions: A Comprehensive Approach
  • Expos and the national economy and exports development
  • Expos and the international economical blocks
  • Expos and the free trade convention (General Agreement on Tariffs and Trade) GATT
  • Success stories on previous top international events
Exhibitions Effective Management
  • Newly adopted methods for expos marketing
  • Study of the exhibitions agendas locally and internationally
  • Study of the market needs
  • Organizational chart to manage market
  • Preparation of the presentation budget
  • Exhibitors services for the exhibition participants
  • Admin affairs at the exhibition
  • Technical affairs for the exhibition and designing of divisions
  • Advertising campaigns of the exhibition and methods of promotions
  • Layout the exhibition land 
Participation in Internal and External Exhibitions
  • Importance of the external exhibitions
  • Planning of the external exhibitions
  • Study of the global markets and choosing of exhibits articles
  • How to chose the convenient space of the exhibition division
  • Comprehensive discussion & collective case studies
Delivery Procedures of Exhibits Articles from Country of Manufacturing to Country of Exhibition
  • Exhibits cargo, packing and wrapping
  • Exhibits insurance
  • Rules regulating participation in the international expos
  •  Eligibility and required documents for participating in international exhibitions
  • Recognize custom and export monetary rules of exhibitions
  • Practical application on applied case studies
Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

07 - 11 Jan
10:00 AM To 3:00 PM
Cairo, Egypt
02 - 06 Jun
10:00 AM To 3:00 PM
Cairo, Egypt
22 - 26 Sep
10:00 AM To 3:00 PM
Cairo, Egypt

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