Professional Cold Calling

Code : MS008
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Why Attend This Training Course?
Cold calling is traditionally an early stage in the selling process. Cold calling typically refers to the first telephone call made to a prospective customer. Cold calling is also known as canvassing, telephone canvassing, prospecting, telephone prospecting, and more traditionally in the case of consumer door-to-door selling as 'door-knocking'. Cold calling is an essential stage and technique in the selling process. Cold calling abilities are also useful in many aspects of business and work communications outside of sales activities and the selling function. All great entrepreneurs and leaders possess this ability or they would not have become successful. Cold calling therefore enables success, chiefly because cold calling is strongly focused on initiative and action.

What Is The Training Course Methodology?
This training course methodology depends on enabling participants to interact and exchange experiences, explore their competencies and achieve their career aspirations, using forward-thinking training arts, such as theoretical lectures and/or open discussion to exchange opinions and experiences, scenarios, innovative thinking brainstorming. Participants will receive an agenda including training material as a reference, in addition to some extra notes and booklets. 

Who Should Attend This Training Course?
This training course is designed for Sales and Marketing Managers or Directors, Account Managers, Brand Managers, Sales Managers or Directors, Public Relations (PR) Professionals, Business Development, Managers, and Business Owners

What Are The Training Course Objectives?
Cold Calling Professional Certificate actually enables the salesperson to:
  • Supersede existing suppliers
  • Anticipate the competition
  • Identify and create huge new business possibilities
  • Become indispensable as someone who can make things happen and create new business
  • Build individual’s personal reputation beyond job title and grade
  • Establish relationships and a respect (for you) beyond normal sales responsibilities

What Is The Training Course Curriculum?
Module 1
  • How to be a unique telemarketer
  • The internal and external customers
  • How to build trust with customers
  • The ideal Telemarketer and Customer Service Provider
  • Types of Customers
  • What does the customer needs from our company?
  • Why does number for customer decrease?
  • Emotional Bank Techniques
  • Case study (I)
Module 2
  • Reasons of bad customer service
  • Quality
  • How do deal with difficult customers
  • Effective phone call skills
  • How does the customer purchase?
  • How do we sell to customers?
  • How to build a Cold Call Script that Works?
  • Case study (II)
Module 3
  • Negotiation
  • Goal Setting
  • Science of Persuasion
  • Who is Who model
  • Negotiating by telephone
  • Body language over the phone
  • Evaluating the phone call process
  • Create our happy work environment
  • Triangle of Success
  • Practical application
Course Details
Personal Details
ACAD Professional Certificate - APC
ACAD Training & Consulting uses the power of its network to bring about positive, tangible change. We champion the training courses profession and the interests of individuals, engaged in that profession, for the benefit of all. ACAD Professional Certificates are designed for those who are enthusiastic to challenge themselves to reach the extra mile. Participants who fully attend an APC course and successfully pass the exam on the last training day, will receive an ACAD Professional Certificate (APC). APC are regionally recognized and can be esteemed when applying for more senior roles in Egypt and MENA region.

Exam Details:

Duration: 1 hour | Multiple Choice | Closed book | Pass mark: 65%

Course Schedule

14 - 18 Apr
10:00 AM To 3:00 PM
Cairo, Egypt
04 - 08 Aug
10:00 AM To 3:00 PM
Cairo, Egypt
17 - 21 Nov
10:00 AM To 3:00 PM
Cairo, Egypt

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